Authenticity first.
Always.

FAIRe is a foundation and movement created to protect the rights, identities, and livelihoods of real human models in an industry increasingly threatened by artificial intelligence. 
 
As AI-generated models begin to dominate campaigns, e-commerce, and social platforms – often trained on real human images without consent – FAIRe exists to stand up for real people: their image, their work, and their creative presence.  
 
To show your support for our case, we created a digital emblem of solidarity. Designed to be placed on websites, portfolios, agency pages, and social profiles, the badge sends a clear message: 
 
“I support real models. I do not support AI replacement.” 
 
By displaying the badge, models, creatives, agencies, and allies are taking a public stance in support of real models against the use of AI-generated replacements trained on human data – advocating for ethical standards that protect image rights and human identity, while promoting the unique value that real models bring to the industry: diversity, emotion, personality, and lived experience. 
When standing with FAIRe, you contribute to upholding the integrity of the industry, reinforcing the authenticity and creativity that define your unique brand and work. The emblem serves as a symbol for your commitment to genuine, human-centric representation.
 
FAIRe is a statement of resistance and a call to action. 
 
Show your support and join the foundation here.